We believe we are that crucial component that makes up the 40% of your direct marketing success. We believe our role as your list broker and manager should be more than providing list information and placing list orders.
We deliver the highest quality, performance-tested mailing lists available in the marketplace through monitoring, tracking and maintaining comprehensive list usage history.
We conduct a thorough evaluation of the lists we recommend including verifying list sources, hygiene and deliverability, frequency of updates, list history and usage.
We research new test ideas and channels to expand your target universe and incorporate aggressive testing strategies to ensure a steady supply of new names to mail.
We negotiate aggressively for net name arrangements, special or reduced test rates and non-competitive rates to help improve your bottom line.
We coordinate all mail plans with your service bureau and/or letter shop to ensure receipt and accuracy of lists.
We evaluate merge-purge processes to maximize net name arrangements.
We perform in-depth analysis of list performance based not only on the obvious—response rates and return on investment—but also on the quality of the lists, and translate these results into more refined and targeted mail plans for greater performance.
We believe our knowledge, expertise and experience, along with our outstanding customer service, will result in a win-win partnership, which is evident in our long-standing relationship with our clients.
Contact us today for a no cost, no risk list recommendation for your next campaign!