List Management

TargetAs a list owner, you know how valuable your list or house file is. Whether you’re making your list available for rental to generate list rental revenues, or for exchange in order to gain access to competitive lists, we can help you achieve your objectives.

We provide a full range of services for your list management—from promotion and selling to fulfillment and accounting, essentially assuming the role of your marketing department, thereby freeing up your time and your staff for other more crucial responsibilities.

We analyze comparable and competitive list pricing structures to ensure that your list is not under-priced.  We maintain an accurate history and have checks and balances in place to ensure that exchanges and/or reciprocal rentals are equitable.

List owners who rent their lists automatically assume responsibility for how those names will be used by the list renter. We help you take precautionary measures to ensure that your list is not used for any purpose that violates state and federal laws. As your list manager, we screen, monitor and evaluate usage by list renters to protect your valuable asset from misuse, abuse or over saturation.