For many of our clients, the ability to segment and mail to the multis is a big cost saving for their tight acquisition budget.
Some fundraisers are not aware that these names have been paid for and the mailer has the right to mail the 2x multis twice, the 3x multis three times and so on. The multis generally garner higher responses because they are multi-donors who have given to two or more organizations. This makes them even more valuable.
We work with our clients to help them identify the multis and to ensure we have the necessary permissions from list owners to use the multis for future mailings.