In an era where mailing lists continue to shrink and performance decline, it is crucial for fundraisers to find new sources of donors. We have and continue to, successfully help our clients identify and expand their mail universe to non-traditional lists. By tracking, monitoring and compiling comprehensive list usage history of lists that performed well for you and/or your competitors, we are able to identify non-traditional lists that have the potential to perform well. This has resulted in mail order buyers, subscribers, and even some compiled lists being used successfully by some of our clients.