What makes a good list? There are many factors that contribute to the quality, and eventual success of a list.
Whether it’s direct response, compiled, direct mail, telemarketing or internet sourced, it is difficult for someone who is not intimately familiar with lists to discern and distinguish the differences and the validity of a list.
We deliver a comprehensive mail plan and list recommendations that meet high standards and criteria based on:
- List source and origin: Can we identify the source and origin? Is it an exclusive or non-exclusive list? How much duplication is there with other lists in the mix?
- Deliverability and recency: How often is the list updated? Has it been recently cleansed?
- List usage history: How long has list been on the market? How much usage has there been? Is list being over-used? What is the list performance index?
- List manager: Is list being managed by a reputable list manager? Is list manager responsive and flexible with negotiations?